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Have you released a few songs or beats, but you struggle to get people to listen to your music?
You don’t know what to do.
You have worked a lot to get these 4 songs out there. You managed to get them distributed on one or several streaming platforms, such as Spotify.
But nothing, or almost.
How can you get people to listen to your music?
Let’s see 7 keys to help you get more attention.
Watch the video:
Quality
The first thing that people will notice is the quality of your music.
It seems obvious I know.
So why do I tell you that.
Because I have been listening to a music artist on Spotify recently. I found it a bit randomly.
And it was crap. Like a draft of a song. Quite amateur.
Don’t get me wrong, you need to start somewhere.
But do you want to release that?
Because I can tell you that I had no desire to listen to it anymore. This musician will likely improve and there was some potential. But right now, nobody will listen to it. Leading to frustration.
My recommendation: write 100 songs or piece of music.
From start to finish. WIth every step. But you don’t need to release them.
Do “as if”.
Each time, do your best and hone your craft.
When you will reach the number 100, you will be good and people will enjoy listening to your music.
Consistency
The second key point, very important one, is to be consistent.
Create content regularly month after month, year after year.
I cannot stress enough how important this is.
If people see that you are release new music they will see that you are serious about it. And they will want to listen to all the new stuff you are producing.
On the contrary, imagine that you find a music artist. You listen to the 4 songs she released and nothing for months. You will forget her. And even if she releases one new song two years after, you won’t give much attention.
Don’t do that if you are serious about making music.
Build your presence on social media
I already mentioned that as a tactic to get noticed, but it is crucial that you keep maintaining a presence on social media.
And with time, you have to build an online presence so that people see you are active. They need to identify you as a living human being, not just a list of songs.
Create additional content such as pictures. And interact.
Get in touch genuinely
This one is in continuity with the previous.
Interact and engage with other people on social media or in real life.
Show some interest and ask questions.
Ask questions to learn more about these persons that you discover or you follow. They will appreciate seeing your interest and will probably show you some interest as well.
Furthermore, you will learn more and improve your musical skills.
And maybe build nice relationships and make new friends.
Quite a win-win situation.
Of course, it has to be genuine to work.
Which brings me to the next key.
Authenticity
You have to be yourself, to be authentic.
Don’t make up something, fake a personality to please more people.
You won’t be liked by everybody and that’s ok.
There are billions of people listening to music. You don’t need that many fans. But you surely will attract many people who will relate with who you are, with what you create.
Dont’ fake it.
Don’t make it about you
Don’t make it all about you, think first about how to make your fans or future fans happy.
For example, let’s say you have released a cover of a song. And there are people enjoying it and suggesting or even asking that you make a cover of another song.
Do it.
Even if you don’t like that song too much.
First, because you might like it by playing it. For example, I started to like “Chandelier” by Sia when we worked on a cover with my band. I didn’t like it before.
Second, you will make a real gift to your audience, and they will appreciate that. Imagine that a musician you like makes a cover of a song you love after seeing your comment on his Instagram. You will be happy I guess. Do this favor to your fans.
Play the long game
Lastly, I want you to think long-term. Play the long game. Be there for the next 5 or 10 years. Or more.
Why?
Because it will change your perspective and help you be more patient.
But also because few people do this. Thus, if you show up for years, people will notice that you are still there, playing the game. And you will be rewarded.
Conclusion
If you play the long game, producing good quality music consistently, with an engaging online presence, you will win.
There is no way this cannot work. This is the best way to be recognized among the ocean of music produced and released every day.
Think about yourself as a professional musician, not a hobbyist (nothing wrong with that by the way!). Live the life of a professional musician from the start.
Success is not at the end (what end??), it is to be able to live your life as a musician. Every single day.
You don’t have to wait for that. You have all what it takes. And what you don’t know, you will learn. What you are not good at, you will get better.
And I will there to help you at each step.